Leal
Platform for loyalty programs.
Requirement addressed
Camilo Martinez, Co-Founder and CEO of Leal MBA Kellogg, approached Kubo with a clear need: to build a platform to manage customer loyalty programs. Leal became the ideal solution for businesses and retailers to effectively engage their customers. Through this digital platform, businesses can create personalized loyalty plans, communicate effectively with their customers, know their favorite data and tastes, and segment them through truly efficient marketing campaigns.
Response to a need
Although the platform did not face significant technical challenges, Leal needed to be operational in a short period of time, and the agility of the Kubo team was critical to meet this important requirement for them. The collaboration between Leal and Kubo resulted in the development of a robust and easy-to-use platform that has been fundamental to Leal's success in the market.
Success and recognition
The Leal application is currently available in eight countries and has more than 6 million users. In addition, it has 3.5 million active users in the last twelve months. This Colombian startup has raised US$20.5 million in total funding, with investors such as IDC Ventures, Grupo Bolivar, Founders X, among others.
- The Leal application is available in eight countries.
Total financing:
Leal has managed to raise use $ 20.5m in financing.
