Leal
Category
Loyalty
Customer
Leal
Requirement addressed
Camilo Martínez, Co-founder and CEO of Leal MBA Kellogg, he approached Kubo with a clear need: to build a platform to manage loyalty programs for his customers. Leal became the ideal solution for businesses and stores to effectively retain their customers. Through this digital platform, stores can create personalized loyalty plans, communicate effectively with their customers, learn about their data and favorite tastes, and segment them through truly efficient marketing campaigns.
Response to a need
Although the platform did not face significant technical challenges, Leal needed to be operational in a short period of time, and the agility of the Kubo team was essential to meet this very important requirement for them. The collaboration between Leal and Kubo resulted in the development of a robust and easy-to-use platform that has been fundamental to Leal's success in the market.
Success and recognition
Today, Leal's app is available in eight countries and has more than 6 million users. In addition, it has 3.5 million active users in the last twelve months. This Colombian startup has managed to raise $20.5 million in total funding, with investors such as IDC Ventures, Grupo Bolívar, Founders X, among others.
LEAL'S APP IS AVAILABLE IN EIGHT COUNTRIES
TOTAL FUNDING
Leal has managed to raise US$20.5M in funding