Go Pass

Strategic ally

Miguel Camacho and Felipe Samper, CEO and co-founder of Go Pass, were immersed in the process of creating the digital product with suppliers that lacked sufficient experience for the mobile development of Go Pass. This resulted in problems related to delays in the launch of the project. It was at this point that KUBO became a crucial strategic ally for Go Pass. The project consisted of an application designed to facilitate contactless payments at tolls, parking lots and technical service stations.

To achieve this, the application required a solid integration with the previous provider, who had built a step-by-step validation system for each toll. In addition, the application sought to maintain an active GPS geolocation system that would allow the visualization of routes with Go Pass points of interest, including tolls, self-services and parking lots.

Successful platform

Thanks to this development, Go Pass was able to start its trajectory attracting more than 350,000 users and registering more than 6 million transactions during the first half of 2023. The company is currently present in 126 of the 178 toll booths in Colombia. By 2024, Go Pass aims to expand to 800 service points and reach the figure of 70 million transactions.